Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.
Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.
I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.
...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?' I have; Sally is one of my Go-To people for advice!
As a reputation management consultant, the art of delivering excellence to clients is not only about interpreting their needs, creating conceptual ideas and suggesting ways to incorporate these into their marketing strategy, it's about collaboration with those you trust to help you on the journey.
This is the same for all of us who work solo, or need to buy in expertise as an in-house marketer, and so here are my five top tips on how to choose those successful partnerships.Read more...