Your BRAND is so much more than your logo, the colours you choose, or the fonts you use. Brand is not simply a marketing concept, or purely about your communications, it is very much a management issue. Your brand should be driven by your business strategy, your products and services, your culture, your people, and be powerful enough to claim your space in the marketplace.
Your brand should be confident enough to deliver your whole reputation through your active voice, your language, the stories you tell, along with the images and film that complement your message and help communicate it to the World.
I can inject passion, enthusiasm and excitement into your thinking, find solutions and help you meet your challenges head on.
...I can only describe what I got back as first class in every respect. I suppose the ultimate acid test of any service provider is 'Would I buy again?' I have; Sally is one of my Go-To people for advice!
This article was originally commissioned by MTM Consulting, January 2017
What’s the secret behind a successful marketing campaign? The formula is simple: a great idea, careful research and planning, realistic objectives, and the management of the campaign itself.
However, this process has become slightly more muddied amid the myriad of online social platforms now available to us. We know we should be taking advantage of the opportunities these bring, but it is all to easy to get bogged down with the detail and so here are my top five tips for creating and managing a successful campaign. The article was aimed at the education sector, but works equally well across other markets.Read more...